Emap is set to launch Zoo in Spain after FHM successes Media Week Online Tue, 02 Aug 2005 0:28 AM PDT Zoo, the men’s weekly from Emap Consumer Media, is to launch in Spain this week – marking the beginning of the publisher’s move to market its men’s portfolio across the globe.
Magazine owners seek success with UK brands overseas Media Week Online Tue, 02 Aug 2005 0:30 AM PDT Launching a UK magazine abroad is a risky business. Mention the word globalisation and the first image that will come into your head will probably be of young men in hoodies throwing bins through the windows of McDonald's.
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