Short End - TV ITV1 GETS REAL OVER REALITY RedNova Tue, 26 Jul 2005 7:55 AM PDT Reality TV has turned into really bad news for UK broadcaster ITV1. Last month it abruptly axed a slew of reality newcomers after the network's ratings plunged to their second lowest level in 50 years. | ITV bets on drama to woo agency buyers and clients Media Week Online Tue, 26 Jul 2005 0:16 AM PDT With many of ITV1’s top programmes showing a marked slump in viewer ratings, Ian Quinn hears how the broadcaster plans to turn things around and gets reaction from some industry bosses. | | |
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